Your company looks smaller or more generic than it really is.
Creative and commercial consultancy
Your company may be worth more than its communication suggests.
Sinecdo aligns identity, communication and sales so the market can better understand the value that is already there.
Application required · materials reviewed · 30 minutes online
01 / Misalignment
Many companies do not have a design problem. They have an alignment problem.
You can have a strong offer, experience and clients, but if your identity, message and sales materials tell different stories, the market ends up understanding less than your true value.
Your offer takes too much explanation to be understood.
Your website, LinkedIn, PDF and sales pitch do not feel like parts of the same system.
You compete on price even though the real issue is perceived value.
The founder is still indispensable when it comes to explaining and selling the offer.
New materials are produced without an underlying structure.
02 / Method
First, we understand what is misaligned. Then we decide what is worth building.
Sinecdo does not start by asking which deliverable you need. We start by reading the system, separating symptoms from causes and setting priorities.
Observe
We examine the context, the offer and existing materials. We identify visible signs of misalignment.
Diagnose
We interpret what is undermining clarity, perception or sales effectiveness. We separate symptoms from causes.
Align
We prioritize identity, messaging, the offer and materials so the system communicates a consistent idea of value.
Activate
We define the next concrete step based on the problem: initial clarity, diagnosis, strategic architecture or implementation.
03 / Fit
Sinecdo works best when there is already something valuable to bring into alignment.
We are not trying to fill a calendar. We look for conversations where we can contribute sound judgment.
A good fit
- +A company, studio, consultancy or specialist professional with an active offer.
- +There is traction, a client base, experience or real project work.
- +There are current materials to review.
- +There is a problem with clarity, perception, positioning or sales.
- +A decision-maker is involved.
- +There is a willingness to invest when a concrete opportunity emerges.
Not a priority
- ×Early-stage ideas without a validated offer.
- ×Requests limited to a standalone logo, flyer or social post.
- ×Wanting to “do marketing” without reviewing the offer or message.
- ×Comparisons based solely on price.
- ×No materials or context to support a diagnosis.
- ×Expecting a complete audit for free.
First step
Free Diagnostic Session.
A 30-minute online conversation, following an application and materials review, to understand whether there is a specific misalignment and whether Sinecdo can contribute sound judgment.
Request a Diagnostic SessionBrief application · we review each case before offering a booking.
04 / Trust
Senior expertise, direct collaboration and systems you can put to work.
Sinecdo combines strategic direction, design, communication and business insight to identify what is weakening perceived value and prioritize what to solve first.
We do not work from a catalogue of deliverables. We work from the problem, the context and the decision the business needs to move forward.
Diagnostic application
Tell us what is happening.
A few details help us understand the context and decide whether a Diagnostic Session is the right next step.